PPC (Pay Per Click)

PPC Marketing (Pay-Per-Click Marketing): PPC marketing is a digital advertising model where advertisers pay a fee each time their ad is clicked. It's a way of buying visits to your site rather than attempting to earn those visits organically. Types of PPC marketing include:

Search Advertising: Ads that appear on search engine results pages (SERPs) like Google Ads.

Display Advertising: Visual ads that appear on websites, typically in the form of banners or text ads.

Social Media Advertising: Ads that appear on social media platforms like Facebook, Instagram, LinkedIn, etc.

E-Mail Marketing

Email Marketing:Email marketing involves sending promotional messages or content to a list of email subscribers to build relationships, drive traffic, and increase sales or conversions. Types of email marketing include:

Transactional Emails: Messages sent in response to user actions, like order confirmations or password resets

Newsletters: Regular updates and content sent to subscribers to keep them informed and engaged.

Promotional Emails: Emails that promote specific products, offers, or events to encourage purchases or actions.

Drip Campaigns: Series of automated emails sent based on predefined triggers or schedules to nurture leads or onboard new users.